Is the simulated post below a real question from a genuine new user to a cycling forum or someone paid to post on as many forums as possible so that the name XYZ Cycling Power Meters comes up on web searches for power meters?
Is the simulated review below a real bad review from a genuine customer or just made up either for a laugh or with the intention of damaging the business being reviewed?
When reviews or posts are made by new or relatively new posters it is impossible for the reader to know if they are genuine or not because there is no poster history or identification.
The idea behind the Anti-Troll service is to create this history and identification across user names on different forums and product review sites and sections.
So you see a comment left in the feedback section of a business, see that it has an Anti-Troll code, look it up and see;
- That it's a new Anti-Troll account, so you might be suspicious, but they did go to the time and trouble of creating an account and getting a code, so you may want to give them some benefit of the doubt.
- That it's a well established Anti-Troll account, so they probably mean what they say as they have a valuable asset, the account in good standing and won't to throw that away just for a giggle.
At first glance this sounds like something that I don't want any part of, another Big Brother business collecting data to sell me advertising.
It's not, we actually ask for money to operate this service and have structured the data we collect in such a way that it has no sellable value, initially we are asking for donations but we don't rule out a subscription fee in the future if nobody donates.
I think that people are now more ready to pay for some services, especially when these services are offered at a Cup Of Coffee prices, than in the past as it has become clearer what the costs for free services actually are.